No decade can rival the 1970s in terms of watch design. To go along with bell-bottom pants, fringes and tie-dye, the staid Swiss watch manufacturers threw caution to the wind and experimented with new case shapes and dial colors like never before. It’s easy to see how this cushion case IWC is a product of that era.

For many collectors, IWC is best known for their aviator watches, such as the Big Pilot and Mark XI.   For the nerdier collectors, the fact that Gerald Genta (of AP Royal Oak fame) designed the Ingenieur may be the first that comes to mind, and it’s the ultimate scientific watch in the minds of many. For the divers among us, it’s hard to beat a vintage Aquatimer, one of the coolest Super Compressor watches out there and rarer than unicorn tears today. 

Of course there’s so much more to IWC than these few pieces, and the fantastic quality of the brand is accessible to a wider group of collectors through pieces such as this. With its Swiss-German heritage, IWC has always operated under the ethos of making tough, quality watches without cutting corners.  It's that ethos that has increased IWC's popularity among collectors today.

It definitely takes some balls to pull off a retro cushion-cased watch, but if you’ve got them, you’re going to love this thing. Vintage IWCs with blue dials are few and far between, and they did well to pair this dial with the funky case (plain white or black wouldn’t have made nearly the same exciting total package.)  

Many of our clients decide to purchase a vintage watch because they want something that stands out from the crowd, a piece that they won’t see on every other wrist. Well guys, here you have it.